As a healthcare company, you probably know that the quest for healthcare and digital change can be overwhelming.
Deciding which technology to use will be worth the investment and involving your team in the change is often the hardest part.
See, making changes for the digital age requires a shift for a changing perspective on threats.
It means abandoning the old business model and relying on chaos to produce great results. Before we dive into this topic, let’s quickly recap.
Digital transformation and health is a positive impact on technology and health.
Here’s why: telemedicine, Artificial intelligence (AI), assisted medical devices, and electronic medical records are just clear examples of the healthcare and digital transformation that is changing so completely as we and professionals interact in health, how to share our data between providers, and how to make decisions about our treatment plans and health outcomes.
Innovation is the name of the game here, as well as the primary purpose of promoting medical services, improving systems, improving patient outcomes, reducing human errors, and reducing costs through the web and mobile experience.
Unfortunately, the healthcare industry and pharmaceutical companies have stopped when it comes to implementing digital plans. Yes, you read that right!
In fact, in a recent survey, only seven percent of pharmaceutical and healthcare companies said they had gone digital, compared to 15 percent of other companies and institutions.
Still, the US healthcare market is huge; and the national health budget is expected to reach $ 5.7 trillion by 2026. There is still time for you to become familiar with digital technology and use it to generate more business. But to transform your standard of practice into a successful digital machine, in 2021, you will first need to learn more about modern healthcare.
Thanks to technology, patients receive excellent treatment through virtual reality applications, portable medical devices, telehealth, and 5G mobile technologies. Doctors, on the other hand, can customize their working hours using a smart system.
Here’s a better look at the state of health and digital change in 2021:
1)The rise of on-demand healthcare (why patients want healthcare on their own schedule)
When you think of “what is wanted”, you think of what customers want, what they like, on their own time, and wherever they are. The healthcare industry is entering a period of digital innovation, where patients need medical care due to their work process. The phone is especially important when considering content marketing.
People have moved a lot in the last decade. Navigation is the name of the game, the latest figures show that more than 50% of all web browsers in the world do so on mobile devices as of 2018 (52% to be exact).
One of the first rules of content marketing is that you must know where your target customers are and reach them on those platforms, that is, on mobile devices. That’s not surprising given that 77 percent of US residents own a cell phone. On top of that, the number of mobile phone users in the world is expected to exceed the five billion mark by 2019.
The reason is that more than four billion people around the world are online and you can start to see the benefits of digital healthcare that provides healthcare.
2) The importance of big data in healthcare
Big Data collects business information by types, such as social media, e-commerce, online business, and financial transactions, and describes the principles and procedures for future use.
For the healthcare industry, big data can provide many important benefits, including:
• Low risk of medication error: from the analysis of patient records, the software cannot show any compromise between the patient’s health and the prescription, notifying healthcare professionals and patients when there is a possibility of an error of medications.
• Improved Preventive Care – Large numbers of people who are admitted to emergency rooms and are patients with chronic illnesses are also called “frequent reporting.” They can get up to 28% of the visits. Large data sets can identify them and develop preventive measures to prevent them from happening again.
• Comprehensive performance – Large predictive analytics can help hospitals and clinics assess future revenue rates, enabling these companies to assign the right staff to treat patients. This saves money and reduces waiting time in the emergency room when the business is out of work.
3)Treating patients with virtual reality
Ten years ago, telling people that you could reduce their pain with a video game-like device would go a long way. In 2018, anyway, Virtual Reality (VR) is the piece de resistance of the digital and health change. Many of its applications dramatically change the way patients are treated.
Take pain control, for example. Until recently, doctors prescribed opioids like candy. Migraine? Pain in surgery? Here are some OxyContin, Vicodin, or Percocet. As a result, this city faces the worst drug crisis in the history of the United States, representing an economic burden of $ 78.5 billion annually.
Here’s the fact: millions of people still struggle with chronic pain. According to the CDC, 50 million American adults had chronic pain in 2016. For them, virtual reality is safer, better than drugs. Virtual reality technology is used not only to treat pain but also for everything from stress to PTSD to stroke.
That is only a small part of the virtual reality capabilities demonstrated in the healthcare sector. Other uses include that doctors and locals use magic to improve their skills or to perform complex surgeries. Virtual reality headsets can also inspire sportswear wearers and help children with autism learn to navigate the world.
From beginners to pharmaceutical heroes, everyone plays VR and there are numbers to back them up. The established global reality in the healthcare market expects to reach $ 5.1 billion by 2025. If you are a healthcare company planning your digital marketing plan, you should consider investing in this technology.
Virtual reality is a powerful communication channel that will allow you, among other things, to learn more about the needs of your customers and commit to your product or service.
4) The growth of wearable medical devices
Other healthcare and digital transformation practices are for companies to collect their health data on medical devices, including wearable technologies.
In the past, many patients were content to receive treatment once a year and consult their physician when adverse conditions arose. But in the digital age, patients are focused on prevention and treatment, often looking for information about their health over and over again.
To this end, the healthcare industry is increasing its investment by investing in wearable technology devices that can access high-risk patient care to identify opportunities for larger healthcare programs. According to a recent report, sales of portable pharmaceutical devices will reach more than $ 27 million in 2023, a spectacular increase of almost $ 8 million in 2017.
5) Predictive healthcare
Earlier, we touched on how big data could provide healthcare companies with predictive analysis about admission rates and help them properly staff their facilities. But another factor supporting the digital transformation in healthcare is predicting what illnesses and diseases will become major problems in the near future.
Information aggregated through Big Data and other marketing sources can help healthcare companies develop healthy lifestyle recommendations for their patients.
For example, you could hire an analyst to analyze keyword activity across social media channels and on major search engines to determine the most common searches for medical conditions, illnesses, and general health. The analyst could then develop a predictive model that would anticipate where and when the next big health scare will occur, and how your company can prepare for that event.
But on a smaller scale, the predictive analysis could help businesses of all sizes determine when to hire temporary staff due to impending outbreaks of colds and flu that could result in a worker shortage.
6) The wonders of artificial intelligence
Artificial intelligence (AI) is not just about digital change and health. AI represents a demonstration of a new drug and industry professionals are eager to invest millions in it. The AI power hardware market is expected to exceed $ 34 billion by 2025, which means that this technology will power all parts of the industry.
For many patients, AI and medicine are reminiscent of Japanese nursing robots. But now, there are also many American models, such as Moxi, a hospital-grade droid that is designed to help human nurses perform full-time tasks like importing and restoring.
Chatbots and virtual medical assistants are other AI-based technology that patients recognize. Chatbots can perform a wide range of tasks, from customer representatives to diagnostic tools and even medical professionals. Your turnover becomes a great investment. The global health consultation market will reach $ 314.3 million in 2023 from $ 122 million in 2018.
But the real power of AI can be seen in areas like pharmaceuticals, medical imaging, drug research, and genetics. For example, cancer patients who receive a cookie-cutter treatment have a higher failure rate. Now, thanks to the excellent principles of AI, these patients can access personalized treatment of their genetic makeup and lifestyle.
AI-based computer programming for oncology, in short, scans thousands of different cancer images to provide a comprehensive diagnosis and predict the best possible combination of vaccines. And, in images, this technology helps define the radioactive spots that escape the human eye.
7) Blockchain and the promise of better electronic health records
Blockchain has recently gotten a bad rap due to the bursting of the cryptocurrency bubble. Now the average person thinks of blockchain as a vague and confusing concept that has little impact on their lives. Frankly, these technologies may soon be able to keep your electronic health records safe and secure.
Blockchain is a digital account or a business computing database. Integrated with computer systems, it allows clients to exchange financial information providers without any problem, without the need for other resources such as banking.
Healthcare professionals and pharmaceutical companies are now advertising their performance by placing millions of people in this market. According to a recent report, blockchain in the healthcare market is expected to reach $ 890.5 million by 2023.