Considering last year’s challenge and all the attention digitization has received, you might feel like you have no other choice. Here’s what to do to keep your mind at ease: Entering a world of digital excellence is not mandatory. When you offer a digital option that can really boost your business, increase your revenue, you need to consider your business, as it can support the customer’s intentions and the reason they do the work before you. Here are some questions to check to determine if digital technology is right for you.
1. Who is Your Target Market?
First, it is important to define and understand your business. Who do you do better with? What do you like more? Have you worked with them in the past?
Once you know the answers to these questions, it’s important to find out where your sales team members are. Have they accepted the digital? If so, are they using digital as a solution or complement? Have they returned to human programming? Will they do it?
Keep in mind that if you discover that your business is online, that does not mean that you will find it there. Knowing if this is where your customers are looking the most shows that it is one way to find out if digitization is right for you.
2. How Can You Best Support Client Goals?
Next, you need to understand how your work supports customer goals and how the products you offer can elevate defined results. Customers can get the results they want by using or using your product.
The result is the pain that your marketing team seeks to reduce or the desire it generates. You may have thought about this in the past, or perhaps this is the first time you think about talking about what you are doing in these matters. Take a moment to consider the feedback you often receive from clients or participants about your work. You may remember hearing: “You helped me get stronger”, “Your class is increasing my strength”, “Your training changed my relationship with my body” or “Your turn gives me the confidence that I have never existed”.
Once you know what one-way support you support to achieve the goal (perhaps the one you listen to regularly), think about how you can go about providing that support. This is your “secret sauce” and discovers that it can be deep thought. Avoid jumping to conclusions and broadcasting (in person, for example) is the way to get the results. Think deeply; Is it the food you make, the programs you bring, the support or feedback you provide?
Once you’ve figured out what it takes to get the results, you’ll want to decide if it’s possible to do it digitally. If so, you need to review the software and know-how to submit it online. The reason is that it takes time and expense to ensure that your money back is worth it.
3. What is Your Why?
Finally, you may be wondering why you are doing this job. What makes you happy? What are your main goals in serving your marketing team?
Motivation comes in many forms. For this discussion, let’s call it three ways. Money – taking care of yourself, your family, or saving for the rainy day – can be a motivator. It can also be practical (knowing that you have done a good job, that it has been honored or valued). It can also be the satisfaction of service (seeing clients achieve their goals, bringing joy to participants, empowering clients).
Everyone treats these stimuli differently. The process by which you apply these stimuli will make the digital image more attractive or attractive. For example, if the “hit” is a big factor in your satisfaction, you will need feedback, interaction, and connection, which can be more challenging than digital.
I also encourage you to understand what digital problems are unexpected. Now everyone speaks well, all of which is inspiring. You may want to solve the problems for yourself or your clients, but you need to make sure that digital technology is not worth investing in or doing business with.
For example, you may be interested in the digital transformation that change can bring. Working on time and where you want to go to the gym every day is key. However, to take advantage of this, it must be configured to work wherever you want, which may require investing in equipment such as the necessary tools and equipment, as well as accessing Wi-Fi and setting up full access to this project professional image.
Digital can save you time, or time to go to the gym or clients, or time you can “wait” between clients. But going digital and maintaining a digital business will take more time than preparing and delivering your time or classes. For example, you will need time to learn the ins and outs of unique marketing needs, as well as technical services. This brings me to a final meditation.
I have a clue? It doesn’t mean you want to know how to do it from the start, but if you don’t have the knowledge to do your business online, can you be willing to take the time to learn? Or are you willing to leverage the resources to outsource?
While digital is obviously beautiful and emerging opportunities are poised to evolve the beauty industry, you must take the time to determine if it is the right move for you. There are many resources to help you build a digital business in a world that hopes you will move them forward.