A few months ago, about 200 people living in Sisouda, Uttar Pradesh, fled their homes when health workers went to the city to administer the Covid-19 vaccine. Some even jumped into the Sarayu River to avoid being shot at.
Such a high level of reluctance to lie stems from poor communication and inaccurate information about India’s Covid-19 vaccine, the CEOs of a major media company said.
Continuous vaccinations could cost many people if the government does not take immediate action on the problem, they added.
“We strongly believe that many vax opponents have an impact on them. So we have to get them out there and bring them back to the vaccination field,” said Piyush Pandey, Ogilvy’s president of natural resources.
Take a jab
A survey by Local Circles, a social media company, found that there was 16 crore of Indians who refused to take the vaccine. About five million million of them think they do not want the protection caused by the vaccine. Many people think that the vaccine will not work well with their medications for conditions such as diabetes or low heart rate. A third of the “anti-vaccines”, consisting of more than six million people, are concerned about the “best vaccines” or the published results.
Sachin Taparia, Founder and Director of LocalCircles said: “If people are reluctant to take pictures, the national immunization campaign may come out later this year when the city is expected to have a full collection of vaccines.”
“People are ready to be vaccinated when the second wave continues. But after the waves subsided, the vaccine backlog began to increase. So if people see that the case is closing, they refuse to take pictures the government should focus on the health benefits of taking this picture. “
Shot in the arm
Many believe that it is better to develop a barrier in Covid-19 than to use a pin. Physical endurance occurs when a person fights cancer. However, the risks in this way outweigh the benefits. This is a place to educate the public and motivate people to get vaccinated.
Agnello Dias, former CEO of Taproot Dentsu says: “There is enough information about the Covid vaccine, but it has not changed.”
The machine to be used must be a television since it has a maximum range. Keeping this information public must be on the side of popular sports and popular television content. Radio, as an interviewer, can also reach people living in remote India, “he added.
Move the needle
Although there is a shortage of vaccines in India, it is not as widespread as it is in the west. India’s “National Vaccination Program” has been successful in infants and young children. India has managed to eradicate polio through a rigorous vaccination campaign. While people were initially alarmed by their infant vaccination rate, many awareness campaigns – as well as strong public information – helped greatly.
Campaigns about smoking (“Smoking kills”), AIDS awareness (“Say AIDS”), literacy (“Everyone, teach one”), and fake news have a clear message and a strong dotted line. )
This makes people aware of why they should take the Covid-19 vaccine,” said Abhijit Avasthi, founder of Sideways, a media company, and branded company.
“The disadvantages of not getting vaccinated need to be identified. I will go every possible way to spread awareness. “The government will encourage every ideological leader, celebrity, activist, and micro-influencer to use their social media to provide clear information in their own way,” he said.
It might sound strange, but real campaigns always start with good communication.
On the job to promote the jab
France: In June, the French Ministry of Unity and Health launched a campaign to ban the sale of vaccines. Her videos show scared people. Life begins anew with every vaccination now let’s all vaccinate,” says the video.
UK: British founder of the Premier League in Beano, writer, artist, and artist Charlie Mackesy supported a government-sponsored social media campaign launched by the NHS on social media Facebook and Instagram to help people develop their support of vaccines. . Social media users were asked to use multiple rounds of profiles and pictures to display their profile, to show “I have my vaccine” or to promise, “I will get my vaccine” on their profile.
USA: To combat cyberbullying and promote the Covid-19 vaccine, the US government has registered more than 50 anti-social media campaigns against a large online audience.