The promising future of the Wellness Industry in India

In today’s fast-paced world, the human race, in general, has found a comfortable comfort to run on all cylinders and races of life, especially in the people of India. Our city is a land where there are many opportunities and competition is present, which makes everyday life so boring and endless that breathing is something that people cannot access. This has led to increased anxiety, depression, high blood pressure, and insomnia. These cases reached such a high level that one of the best-known companies in India, the Welfare Industry, delivered.

Although the company captured global attention between 2015 and 2017, a McKinsey & Company study found that the healthcare industry currently stands at $ 1.5 trillion worldwide. This sudden breakthrough can be said to be an acknowledgment of the importance of staying healthy rather than being in good health. Additionally, the report, released after surveying 7,500 customers in six countries (including India), has provided a better understanding of customer behavior. In the case of health consumers, their process can be divided into six categories:

Health: Today, people are investing in a number of remote medical devices that can monitor their well-being on a regular basis. With the rise in popularity of portable digital devices, telemedicine, and remote patient monitoring services, this practice will increase.

Fitness: people exercise more. Whether it’s running, hitting the gym, investing in a pedometer, FitBit, etc., there has been a steady increase in people exercising more.

Food: Eating right is often an important part of health. You can see an increase in the intake of food, supplements, and nutritionists in recent years.

Aesthetics: With so many young Indians investing in their social media, especially the photos they post, beauty has seen tremendous growth. This includes investing in sportswear (Nike, Addidas, Puma), skincare products (collagen supplements, face masks), and plastic surgery.

Dream: oil in the middle of the night does not work. There has been a steady increase in consumers willing to invest in sleeping pills, special mobile devices that monitor their sleep and condition, devices produced by ASMR, white noise devices, and other products that can help customers maintain a good night’s sleep circular.

Mindfulness: Introspection, understanding the body and its processes down to the molecular level, discovering ways to implement clear ideas and methods to improve mindfulness is a huge draw for a wellness company. Additionally, with federal programs like AYUSH and the inclusion of International Yoga Day by the United Nations, this practice has seen tremendous growth.


Impact of these trends on the future of the Indian wellness industry



Natural products:
According to APEDA, India has become one of the main producers of organic products. More and younger people are making an effort each month in the production of organic products, processed meats, vegetable oils, etc. winter, and ornaments made with natural materials and pure cotton garments instead of textiles. People are becoming more aware of what they put into their bodies, which has led to a steady increase in organic shops across India.

Exercise, diet, and dietary supplements: By using simple calcium supplements and energy drinks on a strict diet, people who eat today are more likely to get sick. This caused an increase in the purchase of supplements. Another trend could be observed in which an increasing number of consumers are buying vitamin, zinc, and iron tablets to promote resistance. Also, Indians have started eating gluten-free cereals, cold drinks, kale products, avocados, and other recommended food items as a healthy alternative. Indians have become unaware of BMI, an increasing number of them have started investing in gyms, yoga/cardio classes, gym clothes, sportswear, and other fitness-enhancing products.

The oxygen demand is constantly increasing: Even before the second phase of the COVID-19 infection, access to oxygen to breathe 99% pure oxygen was an important consideration given the growing concern about pollution in the cities of India. According to the World Air Quality Report, 2020 approved by the Swiss IQAir team, 22 of the 30 most polluted cities in the world are in India, while Delhi is selected as the most polluted capital in the world.

Also, people who do strenuous exercise or suffer from high blood pressure need oxygen to stay healthy. In India, renowned healthcare companies such as UCS Wellness Pvt Ltd have made great strides in ensuring that everyone has access to oxygen through their new 18-liter oxygen tank with 18 liters under their gO2 therapy line. Since the level of pollution shows no signs of slowing down, as well as a steady rise in oxygen levels, it wouldn’t be surprising to see oxygen-powered appliances in motion.

Moving to digital platforms: With the rise in popularity of telemedicine and the focus on patients, healthcare and healthcare companies are experiencing a violent presence on the internet. There are many online programs/videos, exercise apps, meditation apps, motivation apps, strength trainers, and many more. It is easy for Indians to use these portable digital internet applications to keep their interests at their best.

Invest in social media influencers: With increasing dependence on the internet, the voices of those affected by the media will soon be good news when it comes to promoting good physical and mental health. Just as festival-goers promote a variety of products, healthcare companies have seen huge rewards for sending online operators to promote their products. Typical examples may include famous professional gym advertising clothing, accessories, energy drinks, or Protein Whey distributor brands as part of your video.

Options for allopathy: In the Indian market, the health industry has seen a change in the way that an increasing number of consumers choose Siddha, or a substitute for Ayurveda, instead of using medicines. This is most evident in people over the age of 40. This year there were patients with a long history of high blood pressure, high cholesterol, and other illnesses that required ongoing monitoring and medication. They think that the best option is traditional medicine or medicine like Panchakarma, Ayurveda, or Siddha. These drugs often give them slight side effects, which is the main reason for their increased popularity.

India is expected to be a health destination in the global region with an annual growth rate of 12%. Expectations Make in India hopes to bring more investment and opportunities to this sector. The AYUSH Ministry, which has a separate department for Yoga, has eliminated the tax. A budget of around Rs 3.4 billion has also been set aside for the next five years to help establish and strengthen the Ayush wellness industry under the Ayush national project. This has led to an increase in startups and businesses focused on the healthcare sector.

Meanwhile, the global epidemic is also triggering a new trend of so-called recovery consumers as they improve health and strive to regain their health over time, likely recovered from illness. Given the causes of this pandemic, the aggressive technology deployment, and the ongoing consumer market in India, it could mean that the healthcare industry will grow and expand even further.