Why the media shouldn’t be your own way of marketing

Social media is often advertised in response to building your dream business, which makes perfect sense at first glance. Social media can serve millions of potential customers at little or no cost. However, after more detailed inspections, placing all marketing eggs in this basket has some unexpected consequences.

Here are the top three:

It’s a noisy space whose rules are changing

Social media is often considered the key to an organic marketing strategy. Organic marketing is a plan that generates “natural” traffic for your offers on paid ads or sponsored messages. In other words, you’re working hard to create great content that your target audience sees, with the goal of turning those eyes into likes, comments, and shares that turn into paying customers somewhere down the line.

However, social sites are also a business. And they make a living from their paid services, just like you. Therefore, the rules of the organic game change forever, and to make it more challenging, there is no manual that explains exactly how it works at any given time. Organic coverage is difficult to find and is always provided by an algorithm that is difficult to understand. While a week is shared with your content to help you expand your posts, the next could be live videos, stories, or some new feature that was just introduced. You could spend countless hours creating content and exploring the latest way to get more views and run empty-handed.

This brings us…

The “cost” of “free” marketing may start to rise

Using social media for publishing and organic growth may not cost you money, but it does take time. And time is money! So while you may not pay to advertise your posts, you need to keep an eye on how much time you spend trying to manage the platform, create content, publish, interact with your posts and others, and check if what you do works. And other approaches endlessly.

If you want to use social media as a marketing strategy, make sure you find the platform where your target market is most active, rather than trying to use all of them to launch a wider network. Then create a plan that allows you to stick to consistent mailing. Finally, consider bundling content creation and curation time to avoid the potential hurricane that can occur when creating new content on a daily basis.

However, I still support the recommendation that social media shouldn’t be the only priority for a fundamental reason…

It is not yours

Followers, Likes, Members – The forum has a “leadership position”. In short, it is not. You have their attention if they stay in the basket and you stay in the basket (and of course as long as the forum exists). If you or your Followers leave (on your own initiative or the occasional act of the social media gods) or the forum is dismantled, everything you build will be gone in the blink of an eye.

Feel free to start relationships on your favorite social platform, but find a way to transfer those relationships to an email marketing or CRM (customer relationship management) system and go from there. Remember, you can’t just “extract” names from your followers and add them to your list; you need to get permission to market your links by keeping them “captured” on the landing page, website, or something similar.

One last note: If you are tempted to delete social media accounts: While it is not good for marketing to rely solely on social media, it is also not wise to discard media entirely. Using social media doesn’t mean that you have to push yourself to be an influencer or that you have thousands of followers? However, with smart use, social media can be a great way to inexpensively build and deepen relationships, establish yourself as a business authority, and deliver valuable content to customers, prospects, and people who can meet the people you are on. Can be converted.