Healthcare’s “new front door” is the first stop on a consumer’s care journey. Banging this door down means vying for a different kind of consumer relationship. This relationship starts well before the consumer’s initial primary care or doctor visit. It begins with the tools that support consumers’ decision-making on whether and where to seek care. For this series, we take this “new front door” definition a step further and consider the strategic control and care delivery pieces connected right after someone steps through this door. This stage is what foreshadows the dynamics the new doors will drive in influencing consumer care patterns.